Hongdae refers to the large commercial district and downtown area of ??Seogyo-dong, centered around Hongik University Station and connecting Hapjeong Station, Sangsu Station, and Gwangheungchang Station. Hondae is also called ‘Hongdae Entrance, Hongdae Street’, which is an abbreviation for Hongik University. In the 1990s, various artists gathered here under the influence of Hongik University. Since then, sensuous and dynamic cultures such as unique art and music, independent films, and underground have flourished in Hongdae, and it has developed into a place full of youth and a free mood.

Hongdae is an attractive place where you can experience youth trends. There are performances by street artists, indie singers (bands), and various select shops and cafes. Flea markets and art markets held every weekend are crowded with artists selling stylish handicrafts. Hongdae Street is always lively with busking (street performances) taking place here and there, and Hongdae Club Street is the center of Korean club culture and is full of people enjoying music and dancing at night. The 'Gyeongui Line Forest Trail' around Hongik University Station is attracting popularity as a healing space where you can enjoy nature in the city.

As such, Hongdae is attracting attention as a space where unique art and modern culture harmonize. Hongdae is leading new cultures and lifestyles, including fashion and beauty, art and interior accessories, and natural scenery. It is a dynamic place where you can enjoy not only shopping and foods but also various performances and exhibitions. It is a Hot Place frequented by people in their teens and twenties and is also becoming a popular attraction among foreign tourists.